Is Your Small Business in Tune With Proper Functioning Technology?

How is techsolutionstips affecting your business? Is it driving business results and increasing your efficiency? Or is it becoming an encumbrance?

One of the most important jobs of any technology consultant is to ensure that a company is operating on the highest possible efficiency through their technology infrastructure. A company’s technology infrastructure may consist of several different things, most notably their company website, any intranet web portal application(s), along with their hardware and network setup. These technology areas are critical to the performance of all companies and must be maintained to ensure proper functionality. Improper setup, maintenance, or functionality in your technology infrastructure is going to decrease company efficiency and create short term and long term issues.

Employee efficiency is greatly reduced when technology infrastructure is functioning improperly. A particular employee may be spending unnecessary time not being able to do their job effectively due to a technology malfunction or outdated system. Short term effects can include efficiency problems. Long term effects can include employee frustration which will affect their performance even more. Rather than fighting with outdated or malfunctioning technology, optimizing your technology to ensure maximum performance can produce many positive things for any small business. Aligning technology with your business can allow you to maximize your resources in the workplace.

A company’s credibility is at stake every day. If technology failures are consistently disrupting core business activities, the results can be severe. Depending on your industry, your clients may be less inclined to stick with your products or services if your company cannot deliver their needs in a consistent manner. This can and will drive your business’s credibility down. Customers will not do business with a company that appears incompetent because they simply won’t be able to trust the company. Trust is such a huge factor when potential customers select a company to do business with.

Consistent technology strategies need to be thought out and implemented in all facets of a business technology infrastructure. Small businesses cannot risk falling behind as technology drives small businesses and business requirements need to be met. Technology requirements cannot be properly met without the consistent availability of technology strategy and planning professionals.

Does this mean that your business needs to go out, break the bank and buy the latest and greatest technology? Certainly not. But your business certainly needs to upgrade in certain technology areas where employee and company production is being hindered due to faulty or outdated technology.

John Ferrughelli is a founder and president of Potenture, a professional SEO company located in Roseland, New Jersey which specializes in search engine optimization (SEO), pay per click management, search engine marketing (SEM) website design and social media.